The Grapes of Wrath by John Steinbeck - 510 Words

The Grapes Of Wrath, by John Steinbeck was based on the Joad family of tenet farmers from the 1930’s who bet their chances to get a better life and decided to move to California; little did they know what California held for them. After the dust storm the general population was impoverished; mostly including migrant workers, working class such as truckers, and waitresses. Banks and factory owners had no sympathy for these classes they cut off their resources and instead of handling with the people directly they employed workers such as police to do their immoral duties. The Joad family lost loved ones and lost what they knew of a home through their journey. In the novel The Grapes Of Wrath, by John Steinbeck, class conflicts and money is shown to cause a break down in society’s humanity, as seen in men are mistreating men and allowing money to control them. The theme class conflicts and money are shown constantly throughout the novel, for example Steinbeck writes, â€Å"we go in like the low stages an they’ll come out for him. He only got a hundred dollars. They take forty to bury Grampa an we won’t get to California.† (Steinbeck 190). This quotation shows that the Joad family was so impoverished and was extremely low on funds they had to chose between burry a loved one or to move and better the rest of the family and continue to California. One hundred dollars did not get them much, but the Joad family idealized money and a wealthy future enough to chose to move forwardShow MoreRelatedThe Grapes Of Wrath By John Steinbeck Essay1622 Words   |  7 Pages The Grapes of Wrath John Steinbeck, widely viewed as one of the most finest and powerful American writer, born to a middle-class family in 1902 in the Salinas Valley of California. Steinbeck is a writer who often spoke for the people. The Grapes of Wrath is a great movie, published in 1939, filled with many universal truths and views on human nature and society, especially where class is concerned. In the article, John Steinbeck The Grapes a wrath: A Call to Action says, â€Å"Steinbeck’s novel showcasedRead MoreThe Grapes Of Wrath By John Steinbeck1075 Words   |  5 PagesKirsten Lloyd Mr. Eldridge AP Junior English 21 August 2014 Grapes of Wrath â€Å"Sometimes even to live is an act of courage.† (Seneca), In the 1939 novel, The Grapes of Wrath by John Steinbeck, the reader accompanies the Joad family as they struggle to escape the crippling Dust Bowl of the mid- 1930’s. In hopes of establishing a new life for themselves after being forced off their land the family embark on a journey from Oklahoma to California in search of fruitful crops and steady work alongRead MoreThe Grapes Of Wrath By John Steinbeck1563 Words   |  7 Pages John Steinbeck’s novel, The Grapes of Wrath, depicts a migrant farming family in the 1930s. During this time, life revolved around the Great Depression and the Dust Bowl, making circumstances difficult for almost everyone involved, especially those who had little. This time of drought and despair caused people to lose hope in everything they’ve ever known, even themselves, but those who did not, put their hope in the â€Å"promised land† of California. Here, the grass was thought to be truly greenerRead MoreThe Grapes Of Wrath By John Steinbeck1189 Words   |  5 Pagesâ€Å"The Grapes of Wrath† Shortly after being released John Steinbeck’s book â€Å"The Grapes of Wrath† was banned because many critics viewed the novel as promoting communist propaganda, or socialist ideas. The ideas that many of these critics point to is Steinbeck’s depiction of the Big Banks/ Businesses as monsters, the comparison of Government camps to a utopia in contrast of the makeshift â€Å"Hoovervilles,† and the theme of the community before the individual, In his novel â€Å"The Grapes of Wrath† John SteinbeckRead MoreThe Grapes Of Wrath By John Steinbeck1093 Words   |  5 Pages In John Steinbeck s The Grapes of Wrath, Tom Joad and his family are forced from their home during the 1930’s Oklahoma Dust Bowl and set out for California along with thousands of others in search of jobs, land, and hope for a brighter future. The Grapes of Wrath is Steinbeck’s way to expound about the injustice and hardship of real migrants during the Depression-era. H e utilizes accurate factual information, somber imagery, and creates pathos, allowing readers connections to the Joad’s plightRead MoreThe Grapes Of Wrath By John Steinbeck1190 Words   |  5 PagesThe Grapes of Wrath April 14th, 1939, John Steinbeck published the novel, The Grapes of Wrath. The novel became an immediate best seller, with selling over 428,900 copies. Steinbeck, who lived through both the Great Depression and the Dust Bowl, sought to bring attention to how families of Oklahoma outdid these disasters. Steinbeck focuses on families of Oklahoma, including the Joads family, who reside on a farm. The Joad family is tested with hardship when life for them on their farm takesRead MoreThe Grapes of Wrath by John Steinbeck702 Words   |  3 PagesJohn Steinbeck’s use of the intercalary chapters in The Grapes of Wrath helps weave the reader’s sympathy of the Joad family into a more broad sympathy for the migrant farmers as a whole, in the hopes that the readers would then be compelled to act upon what they have read. During the Great Depression, people had a big disconnect about what was happening in various parts of the country. People often struggle to find sympathy for events when they can’t even visualize a person who is suffering throughRead MoreThe Grapes Of Wrath By John Steinbeck2144 Words   |  9 PagesThe Grapes of Wrath is a well-known beloved novel of American Literature, written by John Steinbeck and published in 1939. Whoever said a road is just a road has not read The Grapes of Wrath. From the time we read when Tom Joad, novel’s protagonist, returns home after four years in prison; the meaning of roads changed. Route 66, also known as the mother road the road of flight, was a lifeline road, which allowed thousands of families to pursue their hopes and dreams. This road is also the road thatRead MoreThe Grapes of Wrath by John Steinbeck1014 Words   |  5 PagesJohn Steinbeck’s novel, The Grapes of Wrath, was first written and later published in the 1939. Fr om the time of its publication to date, the exemplary yet a simple book has seen Steinbeck win a number of highly coveted awards including Pulitzer Prize in 1940 and later on Nobel Prize for Literature in 1962. Set at the time of the Great Depression, the book most remarkably gives a descriptive account of the Oklahoma based sharecropper Joad’ poor family in the light of economic hardship, homelessnessRead MoreThe Grapes Of Wrath By John Steinbeck1064 Words   |  5 PagesThe Grapes of Wrath, originated from a John Steinbeck’s book, a legendary film that focus on a major point of American history. The story follows the Joad family on their journey to California trying to survive the hardships. This film, focus on the social problems of America like the Dust bowl, The Great Depression, and industrialism. The Grapes of Wrath was filmed in a journalistic-documentary style, which displayed the realism of the epidemic in the thirties. The thirties the period The Grapes

Attitudes Toward Interprofessional Collaboration Changed...

The purpose of their study was to examine whether attitudes toward interprofessional collaboration held by medical, social worker, and nursing students changed after completing an interprofessional curriculum. To determine whether students’ attitudes toward interprofessional collaboration changed after attending the mentoring program a pretest and posttest design was used. To measure the attitude toward nurses and nursing services the Jefferson School of Attitudes Toward Physician-nurse Collaboration was used. The documented reliability of the three versions used was .82, .98, and .92. The sample consisted of 186 participants who completed a pretest and 156 who completed a posttest. The most important key finding of the study was a†¦show more content†¦Researchers used a preexperimental study design. The sample consisted of 58 participants and the majority of the students were females. An estimated 28 questions using a 5-point rating scale were used to measure the st udents satisfaction. A clinical case vignette was used to measure the students responses and care recommendations. To reflect the course content twenty-five knowledge questions were used. The measurements included, brief narrative write-up survey and a personal reflection describing the impact of the course. The date was collected using pre and post courses questionnaires. DeBonis at al (2017) found that students satisfaction with the curriculum, increased in self-reported skill and confidence to apply IH principles to practice and an expanded perception of the role of professional social workers in integrated healthcare. The article by Vogel, Kanzler, Aikens and Goodie (2016) summarizes and critically evaluates current scientific knowledge about integrated primary care. In their paper they present a call to action in two critical areas: improved clinical/operational/financial research and extensive policy change. They believe that increasing integrated primary care research in quality will allow clinical work to gain a great understanding of which models and approaches work best. According to Vogel at al (2016) integrated behavioral health care is the future of all good primary healthShow MoreRelatedNursing Essay41677 Words   |  167 Pagesengineers. It is autonomous in its administration and in the selection of its members, sharing with the National Academy of Sciences the responsibility for advising the federal government. The National Academy of Engineering also sponsors engineering programs aimed at meeting national needs, encourages education and research, and recognizes the superior achieveme nts of engineers. Dr. Charles M. Vest is president of the National Academy of Engineering. The Institute of Medicine was established in 1970Read MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 Pages2011038674 10 9 8 7 6 5 4 3 2 1 ISBN 10: 0-13-283487-1 ISBN 13: 978-0-13-283487-2 Brief Contents Preface xxii 1 2 Introduction 1 What Is Organizational Behavior? 3 The Individual 2 3 4 5 6 7 8 Diversity in Organizations 39 Attitudes and Job Satisfaction 69 Emotions and Moods 97 Personality and Values 131 Perception and Individual Decision Making 165 Motivation Concepts 201 Motivation: From Concepts to Applications 239 3 The Group 9 10 11 12 13 14 15 Foundations of Group

Stanley Milgram experiment Free Essays

Stanley Malaria experiment Could you deliver electroshocks to a person you do not know? In addition, having someone behind you coaxing you the whole way until you get to 450 volts? That was Stanley Amalgam’s idea. He wanted to find out how obedient one could be if they were in a position to harm another human being with an administrator in the same room. The administrator would coax the men to administer electroshock to another human being, being unseen, until the learner stops screaming. We will write a custom essay sample on Stanley Milgram experiment or any similar topic only for you Order Now How far could you go before topping yourself or killing another human being VIA electroshock? Summary of the study and how it was conducted In the sass’s, Stanley Malaria conducted a study to see how far a person could go by shocking an unknown individual with heart problems. The study was to show if someone of authoritative position told an individual to deliver an electrical shock to another human being for being wrong on a question. Malaria put an ad into a newspaper that recruited close to 40 men and they were to be paid $4. 50 for their participation. The experiment was conducted in a laboratory at Yale University. There was the administrator, a teacher, and a learner. The teacher had an electroshock machine that went from 15 volts to 450 volts. When the teacher asked a question to the learner and the learner knew the answer there was to be no shock. When the learner got the question incorrect, the teacher would press the buttons in sequential order on the electroshock machine (which was already hooked up to the learner). This would then deliver a current of electroshock to the learner. This was to teach him no to get the questions incorrect. Each time the learner got the question wrong the voltage went up. The learner and teacher only saw each other once and that was before the test. The learner, after a few incorrect answers, started to kick, scream, and protesting the shocks that is being delivered to him. The teacher started to be concerned about the learner, but the administrator would say, â€Å"Please continue† or â€Å"please go on†, â€Å"this experiment requires that you continue†, â€Å"It is absolutely essential that you continue†, muff have no other choice; you must go on. † (Fiske, 2010, Para. 50). What the teacher did not know was that the learner was not really being shocked. This was to see how far the teacher would go before calling t quits on the learner. The learner would be screaming and pleading for his life saying, â€Å"please no more, my heart cannot take it anymore, please stop. † After the 300- volt shock, the room went quite. The administrator told the teacher to take the silence as an incorrect answer and shock again. There still was no voice on the other side. The teacher fell silent and felt stressed and tension. An explanation of the study results: What happened? Were there any unexpected findings? What did the authors conclude? What did the results mean, and what are their implications? The results of he Amalgam’s study was found to be shocking and appalling. â€Å"The core findings showed that 65% of participants progressed up the shock generator past Danger: Severe Shock to 450 volts labeled simply XX. Only 35% resisted† (Fiske, 2010, Para. 51). The breakdown of the 40 study participants, 26 delivered the maximum amount of shocks to the learner, while only 14 participants quit when the learner was screaming in pain. The majority of the teachers went to the maximum amount of voltage due to the administrator telling them to keep going with the experiment. There was not any unexpected finding with the Amalgam’s experiment. However, the numbers for those who went all the way was extremely high. â€Å"Malaria later surveyed the participants and found that 84% were glad to have participated, while only 1% regretted their involvement† (Cherry, n. D. , Para. 10). Malaria concluded that people will comply with orders either out of fear or to cooperate even when they are scared or know better. Those who complied through the duration of the experiment struggled with power. Those who participated in the study felt coerced by the administrator. They felt guilt, remorse, and anxiety. If a person of power says meeting is okay, majority of individuals that will continue will be few, but the show will go on. The results from Amalgam’s experiment meant that most individuals put into a stressful situation as so; they comply and obey with orders. The select few that did not comply, knew when it was time to stop. They had more of a conscious to stop then to â€Å"kill† a person by shocking them over questions. This study was all about power and obedience. Malaria expected most of the participants to stop when the learner was yelling and screaming in pain. However, that was not the case. After the study was over there was a debrief. The teacher finds out the learner is not injured. Most were relieved to find the learner alive and not hurt. The implications for the Amalgam’s experiment are showing that of dangers and obedience. Amalgam’s experiment is one of the most psychological studies. If the original variable is not the outcome, then it is time to take a step back and rulebook at the experiment. If the study was reproduced a second time and the same results occur, then that is the purpose of the study would be Justified. An explanation of how the concept situations applies to the study results Situations played a major role in the Amalgam’s experiment. The circumstance that was around the teacher was the administrator that was in the same room as the teacher. The administrator was coxing the teacher to keep going even after the yells and screams for help. Most of the teachers went along with the plan even if personal ethics told them not to or to stop. This author believes that if there were not an administrator in the room with the teacher, they would not have gone as far as they did with the electroshock machine. There were many mitigating circumstances as to why the teacher did not stop when they knew they should have. Do you think the study results might have been different if the participants were from a different cultural, ethnic, or gender group? How so? This author does not believe that the results would have differed if the participants were from different cultures, genders, or ethnic groups. This author saw an updated Amalgam’s experiment with females and males and the females was Just as ruthless as the males were in 1960. This author believes that it does not matter where you are from or who you are, but rather what kind of conscious that individual has. Could you be cohered into shocking an individual who said he has a bad heart? That would stop many people, or would it? Do you think the results of the study are important and relevant to contemporary society? Explain This author believes that the results are important. This way when and if the study is conducted again, there is a basis to go by. Does this author believe the results are relevant to contemporary society? This author believes the results were relevant in sass’s, but not today. Amalgam’s views are out of today’s ethical standards. Regardless if the learner was getting shocked or not, many questions still would surface. How would individuals act today? Would the number that takes it all the way be higher? Society would be interested, but not maybe people would report to the study. Conclusion The Malaria study did not go as planned and the results were unexpected. Malaria â€Å"The Malaria studies are a paradigm for understanding evil, but opinions differ as to whether the actual participants were necessarily behaving in an evil manner† (Fiske, 2010, Para. 63). Amalgam’s experiment has become a topic in not only Psychology, but also other areas. His experiment has gone down in the books as one of the most studied topics. His experiment shows how obedience is dangerous in this case. The teachers were being cohered by the administrator to keep going even while the learner was saying, â€Å"his heart hurt to stop. † Luckily, no one was harmed during this experiment and the individuals that went to 450-volts felt remorse. How to cite Stanley Milgram experiment, Papers

MarketingA Case Study On Qantas Airline

Questions: 1. Consider the basic tools for conducting a marketing audit, like the SWOT and the PEST. How might Qantas use specific business tools to assist it to undertake formal marketing auditing and planning? Provide four examples. Note: do not describe the business tools at length, rather explain how they might be used?2. Thinking specifically of the airline market, what are the most important factors in Qantas macro-environment? Briefly describe them and explain the reasons for their importance. Note: there is not a right or wrong answer explain the reasons for choosing these as the most important factors?3. Thinking specifically of the airline market, what are the most important factors in Qantas microenvironment? Briefly describe them and explain the reasons for their importance. Note: there is not a right or wrong answer explain the reasons for choosing these as the most important factors?4. How would Qantas position itself differently for its consumer and business markets? How could Qantas use marketing research and marketing intelligence to assist it to undertake marketing planning and implement marketing strategy for each of these two markets?.5. How could Qantas use segmentation and specific segmentation variables like demographics, psychographics, buyer-graphics and geographics? Provide a specific example?6. How could an understanding of market positioning be of assistance to Qantas for targeting its target segments?7. How could an understanding of buyer behaviour be of assistance to Qantas? Provide a specific example of how Qantas could tailor its promotions based on buyer behaviour?8. Why would Qantas undertake formal marketing auditing and marketing planning? What is the link between auditing, planning and corporate strategy? Note - do not simply discuss these broadlyapply the concepts directly to the Qantas case? Are You Daunted by the Thought of due Case Study? Avail Our Services and Receive Case Study Help from experts. Answers: Introduction Qantas is one of the largest airlines company founded in 1920, Australia. Qantas is known for the standard air fares and isknown for its domestics and international airlines. Company is been revenue of more than 15.9 billion as per the 2013 report (Aaker, 2010). Company has able to earn the net income worth of the 6 million. Recently company is been facing tough to survive in the businessbecause of the huge competition among the rival firms. The study will focus on the Qantas marketing strategies in recent years. Apart from that, study will also cover various marketing tools in order to assess the company major loopholes and the opportunities areas. The study will also focuses on the USP of the Qantas in compare to its competitors (Qantas.com.au, 2015). Vision of the Qantas is long term whichis to operate the worlds best premium airlines. Mission of Qantas is to cater best low fare carrier in a global platform. Consistent customer service with excellence is another major mission of t he company. Lastlycompany is alsofocusing on the safety which is their major priority and wanted to world achieve the best safety practices and reporting. 1. Marketing Audit tools Qantas is going through very tough phase as the company is very much facing harder to survive in the current competitive scenario. Some of the major marketings tools such as PESTLE and SWOT are very much helpful analysing the loopholesareas and the opportunitiesareas which has been lacking the international business of Qantas (Adair, 2011). Company has not been able to garner the large customer base in Asiapacific and Middle East nations because of pricing issues. SWOT Figure 1: SWOT analysis of Qantas international (Source: Adcock, 2010, pp-129) Benefit of using SWOT Some of the major benefits of the SWOT analysis are that it is less costly in compare to other tools. It is micro analysis and is generally known for internal analysis. SWOT analysis is very much helpful in addressing the complex situations (Boone and Kurtz, 2012). This would be helpful for the company byimproving the business without expense of an external consultant. It help in the understanding the businessbetter address the internal weakness which is high attrition attritions rates and is very much focus on the Australia. On the other hand, capitalizing the opportunities which show that, company has international presence and has high brand value in term of value propositions (Bose, 2010). The SWOT analysis develops business goals and strategies for achieving them for the companies. However, it does not give enough scope for the complex issues and does not provide solutions. PEST Analysis Figure 2: PEST analysis on Qantas Airlines (Source: Handlechner, 2008, pp-225) Benefit of using PEST From the above, it has been found that, PESTanalysis is very much helpful in gaining the external influences which affecting the company. Political scenario of the Australia is very much stable and helpful increasing the high brand value of the company (Harrell, 2008). Apart from that, PEST analysis will giveenough scope to measure the market growth andposition of the external factors which affecting theQantas. It is very much simple and is useful tool to analyse the external factors which are influencing the Qantas decision makings (Agrawal and Lal, 2007). PEST is verymuch useful and relevant for the larger and more complex organisations rather than small or medium sizeorganisations. PEST analysis is currently modified into PESTLE. 2. Macro Environment factors for Qantas Competitions factors Porters five forces model is very much suitable for the larger organization and has globalisedbusiness whichwould helpful to analysis current competitors and the existing competitors along with chances of entering into the airline market of Australia (Aksoy et al. 2008). Porters five forces model gives the power of supplier, power of buyers and threats of substitutions along threat of new entry. The porters five forces mode shows the competitivepositioning of nations. This theory is given by the Michaelporters in 1985 and was alsoappointed offer the presidents Ronald Reagan commissions on industrial competitiveness (Becker et al. 2009). However, there are some of the major drawbacks it is only used in the large organization and does not focus on the other than competitors factors. Apart from that, the model does not consider non market forces and is only applicable insimplemarketstructures (Qantas.com.au, 2015). Five forces model Analysis Ratings Barging power of suppliers In airline industry, the supplier like Boeing and Airbus are only few suppliers who are being supplying manufacturing the aircraft. Apart from that there is cartel form in fuel of airlines by Middle east nations which creating problem for the company (Bendapudi and Leone, 2008). Medium Bargaining power of buyers Buyers have now more options because of the rise in competition in airlines company (Bhattacharya and Korschun, 2008).As per their affordability and luxury customers can choose their preference of airlines. High Threat of new entrants With rise in new airlines like Ryan airline Jet airways and Spice jet are taking high market share because of the low pricings strategies which is one of the major threats for the Qantas. Low Threat of substitutes With the presence of lots of international airlines like Etihad Airways and KLM, Lufthansa and British airways (Carpenter and Fairhurst, 2009), the competition in the international market is higher. High Pricingfactors Figure 3: Pricing strategiesof Qantas airlines (Source:Connell, 2008, pp-98) Another major factor is pricing, As the Jet star is sellingits airfare in internationalmarket cheaper and with high qualitys. Since the increases in the cheaper airlinesin Asian nations has created problem for the company (Corstjens and Lal, 2008). With the help of Pricings strategies, Qantasmacrofactors shows that company is not able to gain high market share inthe internationalmarketsbecause as the people of Asia are very much pricesensitivity. Therefore, Airline Company which ever is charging lower is option for those airlines (Darke et al. 2008). 3. Micro Environments factor for Qantas international venture Low salary: With low salaryand rise in the attrition has decreased the company goodwill in the international market (Dawarand Philip, 2008). As Jet start is known for the economy pricing flights where the salary and wages of the pilot and attendeesare very much low in compare to its competitors like indigo and others. Lack of technological advancement: Apart from the above, low technological advancement has decreased the customer base of the company (Patel, 2011). As the international customer like British airways, Etihad Airways and Emirates are some of the major companies are using ICT and mobile apps have to gain the large customer base. These two are the major factors which have been consideredbecause these two factors are helping to creates goodwill in the international market. Apart from that, lack of poor technological advancement has decrease the customer base as it provides powerful customer relationship management system (Darkeet al. 2008). 4. Qantas position for consumer marketing and business markets Consumer Marketing: ForConsumer marketing, Qantas usesvarious typesof lucrative offers and theadvertisement in order to attract the customer base. Consumer marketing strategy of Qantas in Australia has made the company to monopoly in the Australian region in 1995-2004 (Corstjens and Lal, 2008). Consumer marketing strategy of Qantas Airways Advertisement: Company spends more than $ 3.5 million in advertisement every year in order to attract the customers base. Some of the major investment made by Qantas is in the promotional activities are as given below: Promotional strategies Expenditure (%) Social media (Face book, Twitter, and YouTube) 58.01% TV 32.02% Websites 28% Newspapers 21.03% Magazines 14.11% Offers, free discounts coupons 9.07% Graph 1: Expenditure conducted in International airways (Source: Boone and Kurtz, 2012, pp-128) Brand Ambassador: Apart from the above, Qantas has signed Miranda Kerr as their domestic Brand Ambassador for their Australian branding. Apart from that, for global brand ambassador,Qantas has chosen John Travolta as their global ambassador (Becker et al. 2009). This has increase thebrand value of the Qantas as the John Travolta is popular Hollywood star across the globe (Qantas.com.au, 2015). CSR activities:Qantas has been using fuel efficient plane by using Boeingdream lines 787is very much fuel efficient which is becauseof the Aerodynamic drag which has been used in jet Star. Apart from that,it is very much associateswith theconserving the fossil fuel within the company thathelpstheorganisationsto saves the fuel which helps the organisation saving more than4.9millionofFuel per year (Bendapudi and Leone, 2008). This has decreased the sustainability issues in order to save the ecological balance. Customer todays are very much associated with company who are using the sustainable and environmental friendly services Business marketing:Qantasalso has B2B customer base. In order to do so, company uses various form of tactic to attract the bulk suppliers. Oneof the major tactics of the Qantas for the international B2B business support is the tactics the companies by using low cost pricing strategies for carriages (Carpenter and Fairhurst, 2009). Apart from that , company also has increase For international bulk customers, company uses donesellingstrategies which is are of narrowing a customersexpectations and matching them with more effectively with solution that fulfil their needs. As per the IATA data: Scores Results Market perspectives of Jet star 6 Need more attentions For postal companies and form the courier companies 8 Good Export companies 7 Ok Cheaper but fails to reach in time by IT companies 9 Very good Film exhibitor reels PR media: Company uses PR media to gain the positive response from the build supplier of carriages. PR media like Mango Australia is very much helpful to gain the large business base for the Qantas in terms of carriages. 5. Segmentations of the Qantas Segmentation bases Customers segment for Qantas international flights Geographic Region Australia, Asia, Latin America, Europe Density Domestic and international (48.8 million) Age All age category Gender Male, females, family and others Income High and Middle income groups Occupation Employees and professionals Demographic Social status Working class, middle class and higher class Family size Single, nuclear, joint family Psychographic Lifestyle Traditional and moderns Occasions Regular and other Festive seasons Behavioural Benefits Price advantages and various services under one roof like B2B business Occasions Festive season , non festive season and for the employees professional 6. Targeting the customers base Qantas international target customer in Asian region and South America regions. In order to position the brand within the customer mind, companyhas international goodwill brand ambassador John Travolta along with Miranda Kerr to create make the products more recognizable (Patel, 2011). Apart from that company has invested more in social media like Face book and the Twitter as the major needs for attracting the customers. Age group for snacks food Targeting (%) 8-18 (part of the family memebers) 10.11% 18-25 41.1% 25-40 48.1% Above 40 23.3% All 38.8% Graph 2: Target customer base of the QantasInternationalregion (Source: Patel, 2011, pp-149) Target income group for international customer base Income group per month of international customers base (Europe , UK and Asia) Market shares (%) $10,000 34.01% $10,000-$20,000 28.09% $20,000-$35000 31.03% $35000-$40,0000 19.1% $40,000-$50,000 11.08% Above 50,000 - From the above, it has been found that, major target market for the Qantas is medium level of income group rather than low level. Besides that, company is also targeting the family and professionals via using various offers and using loyalty card for lifelong for the every frequent fliers (The Australian, 2015). Qantas has high market share in the domestic airlines with 2ndpositionbut company rank 11thposition in international regions. International passenger for major airlines in higher but company is not able to compete with the existingairlines company. Airlines companies Market share% Qantas (Jet Star) 9.1% Malaysian airlines 17.2% Thai airways 8.8% Virgin Australia 8.1% Cathay pacific 7.9% Air Asia 4.6% Singapore airlines 3.8% British airways 3.4% Emirates 2.8% AirNZ 2.5% Graph 3: Market share of the Airline industry in regions (Source: Padhi and Aggarwal, 2011, pp-734) 7. Buyingbehaviour of customers Figure 4: Four types of buying behavior (Source: Dawarand Philip, 2008, pp-82) From the above, complex buyingbehaviour is where the individual spends lots of item and is very much expensive or of high cost value like buying car or house. However, Qantas lies in the variety seeking buyingbehaviour, here, consumer are firstly shop and considers various options for buying the products or services (Darke et al. 2008). Customers after searching best deals and offers seeks to purchase the only that air fare in order to achieve maximum satisfactionslevel. 8. Consumer purchasing process Figure 5: Consumer purchasing process (Source: Padhi and Aggarwal, 2011, pp-728) Problems recognition:Qantas need to assess the problems for the customers which is affordable airfare and the quality service which is reaching at destinations at right time (ertr.tamu.edu, 2015). In this area Qantasneed to use the air fare use value pricingstrategies which will help to solve the problems of the consumers. Information evaluations: At this reason company should look to adversities products in newspaper, at magazines and TV commercials. Oneof the mostparts of advertising would be Internet which is one of the much popular media (Rohlfs and Kimes, 2007). Evaluation options: By giving low cost airfare with high quality service would attract the customer to choose the Jet Air in compare to the competitors. Purchase decisions: After evaluations process, consumer will select the services, Qantasneeds to sell the service as per their promise given in advertisement. Apart from that make the easy payment options and give right kindof physical ambience (Padhi and Aggarwal, 2011). From the above, it has been found that, E-CRM in order to help the large customer base. This will also help the company to reach to the large customer with 24/7 helpline. E-CRM will help to gain the company tracking the customer behaviour and accordingly make the services more customised. This will also help to match the behaviour with various offers. 9. Marketing audit, planning and corporate strategy of Qantas airways Figure 6: Qantas marketing plan and strategy (Source: Corstjens and Lal, 2008, pp-282) Marketing audit Formal marketing audit Gives Companyto assess the actualcondition of the company performance in compare to its competitors and the external influenceswhich isneeded to be taken care (Carpenter and Fairhurst, 2009). External influence help the company play safely as per the external environment like political and economical situations changes. Formal auditing will give the Qantas enough scope to make themarketing planning byanalysing the internal and external search and weakness of the itsown. Marketing planning Apart from that, the formalmarket audit will help the company to make the marketing plan and toset marketingobjective for the company. For instance, company has spends more than 1 million in creating the innovating the advertisement in order to cater the large customer base. Marketing plan of the company comprises of various other strategies like onlinestrategy and off line strategy. Company is extensively catering online marketing planning for the European and the Australian customers (Bhattacharya and Korschun, 2008). However, in Asian region company is invested more in the TV commercials and news paper article to cater the large customer base. In the Asian region, most of the customer are been using the internet usually. Corporate strategy Lastly, marketing strategy like WOMO, and Social media are some of corporate strategy which company has made to capture the large customer base. All of these decisions are made at high level of the author for the Qantas (The Australian, 2015). Corporate strategy of marketing the products via cheap, pricing in Asian and region and price skimming in the European region are some for the major decision that is takenbut the board of directors of the company. Conclusion From the above , study it has been found that, SWOT and PEST are one of the major sources of the marketingaudit too, which gives an internal and external factor which is influencing the Qantas. Apart from that, Qantas has able to create more than 48.8 million loyal customer base in all over the world. With help of targeting and position tools, Qantas spends on the advertisement and targeting only for the middle class people rather than the lower income group for the international regions. Lastly, with the help of formal marketing audit company will be able to under at the loopholes and strengths areas. Reference list Books Aaker, D. (2010) Strategic Market Management: Global Perspectives. 6th ed. Oxford: Blackwell Publishing. Adair, J. (2011) Effective Communication: The Most Important Management Skill of All. 5th ed. London: Prentice Hall. Adcock, D. (2010) Marketing: Principles and practice.4th ed. London, Thousand Oaks CA: Sage Publication. Boone, L. E. and Kurtz, D. L. (2012) Contemporary Marketing, Page 84, 7thed. New York: Kaplan Publishing. Bose, C. (2010) Modern Marketing Principles Practice. . 5th ed. Mason: South-Western Cengage Learning. Handlechner, M. (2008) Marketing strategy .5thed.Canada: Grin Verlag. Harrell, G. (2008) Marketing: Communicating with Customers.4th ed. Germany: Grin Verlag. Journals Agrawal, D. and Lal, R. (2007) Contractual Arrangements in Franchising: An Empirical Investigation, Journal of Marketing Research 32(3): 213221. Aksoy, L. Groening, C., Keiningham, T. L. and Yaln, A. (2008) The Long-Term Stock Market Valuation of Customer Satisfaction, Journal of Marketing, 72, 105122. Becker, U.J., Greve, G. and Albers, S. (2009) The impact of technological and organizational implementation of CRM on customer acquisition, maintenance, and retention. International Journal of Research in Marketing, 26(3), 207215. Bendapudi, N. and Leone, R. P. (2008) Psychological Implications of Customer Participation in Co-Production, Journal of Marketing, 67, 1428. Bhattacharya, C. B. and Korschun, D. (2008) Stakeholder marketing: Beyond the four Ps and the customer, Journal of Public Policy Marketing, 27(1), 113116 Carpenter, J. M. and Fairhurst, A. (2009) Consumer shopping value, satisfaction and loyalty for retail apparel brands. Journal of Fashion Marketing and Management, 9 (3), 256-269. Connell, S. (2008) Travel broadens the mind The case for international research. International Journal of Market Research, 44 (1), 97106. Corstjens, M. and Lal, R. (2008) Building store loyalty through store brands. Journal of Marketing Research, 37 281-291. Darke, P. R., Ashworth, L. and Ritchie, R. J. B. (2008) Damage from corrective advertising: Causes and cures. Journal of Marketing, 72(6), 8197. Dawar, N. and Philip P. (2008) "Marketing Universals: Consumers' Use of Brand Name, Price, Physical Appearance, and Retailer Reputation as Signals of Product Quality."' Journal of Marketing, 58, 81-95. Patel, P.C. (2011) Role of manufacturing exibility in managing duality of formalization and environmental uncertainty in emerging firms. Journal of Operations Management, 29 (12), 143162. Padhi, S.S. Aggarwal, V. (2011).Competitive revenue management for fixingquota and price hotel commodities under uncertainty. International Journal of Hospitality Management, 30(3): 725-734. Rohlfs, K.V. Kimes, S.E. (2007).Customers' Perceptions of Best Available Hotel Rates. Cornell Hospitality Quarterly, 48(2): 151-162. Websites ertr.tamu.edu, (2015).The search for and purchasing of an airline ticket. [online] Available at: https://ertr.tamu.edu/files/2013/03/enter2013_submission_30.pdf [Accessed 13 Jan. 2015]. Qantas.com.au, (2015).Flights to Australia | Australia travel | Qantas. [online] Available at: https://www.qantas.com.au/travel/airlines/home/in/en [Accessed 10 Jan. 2015]. The Australian, (2015).Qantas blames rivals for market share drop on routes to Australia. [online] Available at: https://www.theaustralian.com.au/business/aviation/qantas-blames-rivals-for-market-share-drop-on-routes-to-australia/story-e6frg95x-1226784446855 [Accessed 14 Jan. 2015].

Shop And Cars Study Essays - The Swatch Group, Luxury Brands, Watch

Shop And Cars Study Acknowledgements Contents List of Tables List of Figures Executive Summary Introduction Background Rupani Brothers, established in 1943, is a watch shop located in Hazratganj, Lucknow. It is into the sale and repair of watches and clocks. The shop sells watches of many reputed brands, in all price ranges. Some of the famous brands of watches sold at Rupani Brothers are Tissot, Rado, Timex, Titan, HMT, Omega, Swatch, Bentex, D'signer, Citizen, etc. They also sell many brands of clocks such as Citizen, Prestige, Opel, Samay, Siwa and Rewa. They cater to customers of all classes and categories, but its primary target group is the upper middle strata and the higher strata of the society. Objective of the Study Our objective is to make suggestions that would increase the sales of Rupani Bros. by 10 percent, through the application of our knowledge of marketing concepts. METHODOLOGY Research Design We planned to do our study from three angles: A study of the shop: This would involve a detailed study of the shop. We would get detailed information from the shop owner and from our observations of the shop. This is to understand the factors that go into making a successful watch shop like services offered, promotional and advertising strategy adopted by the shop etc. A study of the competitors: We planned to look at the shop's competitors in Hazratganj. The main competitors are listed below: 1. The Titan Showroom 2. Universal Watch Shop 3. Kings' Watch Shop We do this in order to compare what Rupani Bros. has to offer to the customers with that of its competitors. This comparison would give us a clear picture of the areas in which Rupani Bros. have to improve. Study of the customers: We planned to conduct a detailed study of people in Hazratganj wherein we would ask them specific questions by means of questionnaire designed by us. The purpose of the study is to know their behaviour as far as purchase of watches is concerned and their views on the shop. These expectations would be mapped with what the shop actually offers, and accordingly we would come up with some concrete suggestions as to how the shop can meet these expectations. Data Collection We followed the above mentioned research design for data collection A study of the shop: We collected information about the shop from the shop-owner and by our own observations during our four visits to the shop. From the shop owner we got detail regarding the brands of watches and clocks sold, sales figures for the various brands in terms of both units sold and revenue generated, division of sales among watches and clocks, busy and lean season, advertising strategy and sales promotions followed, and the after sales services offered. Through our observation of the shop we found out the general d?cor of the shop, the display of watches, space availability and the services offered by the sales people. A study of the competitors: We looked at the shop's three competitors in Hazratganj. All the three shops provide stiff competition to Rupani Bros as they are located in proximity to the shop and target the same market segment comprising the upper middle strata and the higher strata of the society. The study involved observation of the competitor shops to get information regarding the various brands of watches and clocks sold, the display of watches and clocks, the d?cor of the shop and the quality of services offered. A study of the customers: We conducted a detailed study of people in Hazratganj by means of a questionnaire. In the questionnaire we asked specific questions like Their favorite brands of watches The major occasions on which they buy them The sources they use to gather information about watches The people who influence their purchase decision, and What they look for in a watch shop. We interviewed a total of sixty-three people, all in Hazratganj. The reason for conducting the survey entirely in Hazratganj is that there we would get a sample of people who are either already customers of the shop or are potential customers. Thus the sample would be representative of the target market segment of the shop DATA AND DATA ANALYSIS Data collected from Shop: The shop is very well situated; it occupies a corner plot just

Biography of Francisco de Miranda, Venezuelan Leader

Biography of Francisco de Miranda, Venezuelan Leader Sebastian Francisco de Miranda (March 28, 1750–July 14, 1816) was a Venezuelan patriot, general, and traveler considered the Precursor to Simon Bolivars Liberator. A dashing, romantic figure, Miranda led one of the most fascinating lives in history. A friend of Americans such as James Madison and Thomas Jefferson, he also served as a General in the French Revolution and was the lover of Catherine the Great of Russia. Although he did not live to see South America freed from Spanish rule, his contribution to the cause was considerable. Fast Facts: Francisco de Miranda Known For: Venezuelan patriot and world adventurer, revolutionary, dictator, and colleague of Simà ³n Bolà ­varBorn: March 28, 1750 in Caracas, VenezuelaParents: Sebastin de Mirando Ravelo and Francisca Antonia Rodrà ­guez de EspinosaDied: July 14,1816 in a Spanish prison outside CadizEducation: Academy of Santa Rosa, Royal and Pontifical University of CaracasSpouse: Sarah AndrewsChildren: Leandro, Francisco Early Life Francisco de Miranda (Sebastin Francisco de Miranda y Rodrà ­guez de Espinoza) was born on March 28, 1750, into the upper class of Caracas in present-day Venezuela. His father Sebastin de Mirando Ravelo was an immigrant to Caracas from the Canary Islands who set up several businesses, including a textile factory and a bakery. There he met and married Francisca Antonia Rodrà ­guez de Espinosa, who came from a wealthy Creole family. Francisco had everything he could ask for  and received a first-rate education, first from Jesuit priests and later at the Academy of Santa Rosa. In 1762, he enrolled in the Royal and Pontifical University of Caracas and did formal study in rhetoric, math, Latin, and Catholic catechism. During his youth, Francisco was in an uncomfortable position: because he was born in Venezuela, he was not accepted by the Spaniards and those children born in Spain. Creoles, however, were unkind to him because they envied the great wealth of his family. This snubbing from both sides left an impression on Francisco that would never fade. In the Spanish Military In 1772, Miranda joined the Spanish army and was commissioned as an officer. His rudeness and arrogance displeased many of his superiors and comrades, but he soon proved an able commander. He fought in Morocco, where he distinguished himself by leading a daring raid to spike enemy cannons. Later, he fought against the British in Florida and even helped send assistance to George Washington before the Battle of Yorktown. Although he proved himself time and again, he made powerful enemies, and in 1783 he narrowly escaped prison time over a trumped-up charge of selling black-market goods. He decided to go to London and petition the King of Spain from exile. Adventures in North America, Europe, and Asia He passed through the United States en route to London  and met many U.S. dignitaries, such as George Washington, Alexander Hamilton, and Thomas Paine. Revolutionary ideas began to take hold in his keen mind, and Spanish agents watched him closely in London. His petitions to the King of Spain went unanswered. He traveled around Europe, stopping in Prussia, Germany, Austria, and many other places before entering Russia. A handsome, charming man, he had torrid affairs everywhere he went, including with Catherine the Great  of Russia. Back in London in 1789, he began to try to get British support for an independence movement in South America. The French Revolution Miranda found a great deal of verbal support for his ideas, but nothing in the way of tangible aid. He crossed to France, seeking to confer with the leaders of the French Revolution about spreading the revolution to Spain. He was in Paris when the Prussians and Austrians invaded in 1792, and suddenly found himself being offered the rank of Marshal as well as a noble title to lead French forces against the invaders. He soon proved himself to be a brilliant general, defeating Austrian forces at the siege of Amberes. Although he was a superior general, he was nonetheless caught up in the paranoia and fear of The Terror of 1793-1794. He was arrested twice and twice avoided the guillotine through an impassioned defense of his actions. He was one of the very few men to come under suspicion and be exonerated. England, Marriage, and Big Plans In 1797 he left France, sneaking out while wearing a disguise, and returned to England, where his plans to liberate South America were once more met with enthusiasm but no concrete support. For all his successes, he had burned many bridges: he was wanted by the government of Spain, his life would be in danger in France, and he had alienated his continental and Russian friends by serving in the French Revolution. Help from Britain was often promised but never came through. He set himself up in style in  London  and hosted South American visitors, including young Bernardo OHiggins. While in London he met (and may have married) Sarah Andrews, the niece of portrait painter Stephen Hewson, who came from a rural Yorkshire family. They had two children, Leandro and Francisco. But he never forgot his plans of  liberation  and decided to try his luck in the United States. The 1806 Invasion He was warmly received by his friends in the United States. He met President Thomas Jefferson, who told him that the U.S. government would not support any invasion of Spanish America, but that private individuals were free to do so. Wealthy businessman Samuel Ogden agreed to finance an invasion. Three ships, the Leander,  Ambassador,  and Hindustan, were supplied, and 200 volunteers were taken from the streets of New York City for the venture. After some complications in the Caribbean and the addition of some British reinforcements, Miranda landed with some 500 men near Coro, Venezuela on August 1, 1806. They held the town of Coro for barely two weeks before word of the approach of a massive Spanish army caused them to abandon the town. Return to Venezuela Although  his 1806 invasion  had been a fiasco, events had taken on a life of their own in northern South America. Creole Patriots, led by  Simà ³n Bolà ­var  and other leaders like him, had declared provisional independence from Spain. Their actions were inspired by Napoleons invasion of Spain and detainment of the Spanish royal family. Miranda was invited to return and given a vote in the national assembly. In 1811, Miranda and Bolà ­var convinced their companions to formally declare independence outright, and the new nation even adopted the flag Miranda had used in his previous invasion. A combination of calamities doomed this government, known as the  First Venezuelan Republic. Arrest, Imprisonment, and Death By mid-1812, the young republic was staggering from royalist resistance and a devastating earthquake that had driven many over to the other side. In desperation, Republican leaders named Miranda Generalissimo, with absolute power over military decisions. This made him the first president of a breakaway Spanish republic in Latin America, although his rule did not last long. As the republic crumbled, Miranda made terms with Spanish commander Domingo Monteverde for an armistice. In the port of La Guaira, Miranda attempted to flee Venezuela before the arrival of royalist forces. Simon Bolivar and others, infuriated at Mirandas actions, arrested him and turned him over to the Spanish. Miranda was sent to a Spanish prison, where he remained until his death on July 14, 1816. Legacy Francisco de Miranda is a complicated historical figure. He was one of the greatest adventurers of all time, having escapades from Catherine the Greats bedroom to the American Revolution to escaping revolutionary France in a disguise. His life reads like a Hollywood movie script. Throughout his life, he was dedicated to the cause of South American independence and worked very hard to achieve that goal. Still, it is hard to determine how much he actually did to bring about the independence of his homeland. He left Venezuela at the age of 20 or so and traveled the world, but by the time he wanted to liberate his homeland 30 years later, his provincial countrymen had barely heard of him. His lone attempt at an invasion of liberation failed miserably. When he had the chance to lead his nation, he arranged a truce so repulsive to his fellow rebels that none other than Simon Bolivar himself handed him over to the Spanish. Mirandas contributions must be measured by another ruler. His extensive networking in Europe and the United States helped pave the way for South American independence. The leaders of these other nations, impressed as they all were by Miranda, occasionally supported South American independence movements- or at least did not oppose them. Spain would be on its own if it wanted to keep its colonies. Most telling, perhaps, is Mirandas place in the hearts of South Americans. He is named the Precursor of independence, while Simon Bolivar is the Liberator. Sort of like a John the Baptist to Bolivars Jesus, Miranda prepared the world for the delivery and liberation that was to come. South Americans today have great respect for Miranda: he has an elaborate tomb in the National Pantheon of Venezuela despite the fact that he was buried in a Spanish mass grave and his remains were never identified. Even Bolivar, the greatest hero of South American independence, is despised for turning Miranda over to the Spanish. Some consider it the most questionable moral action the Liberator undertook. Sources Harvey, Robert.  Liberators: Latin Americas Struggle for Independence  Woodstock: The Overlook Press, 2000.Racine, Karen. Francisco de Miranda: A Transatlantic Life in the Age of Revolution. Wilmington, Deleware: SR Books, 2003.

Level of service of safety (critical review) Essay

Level of service of safety (critical review) - Essay Example This is because, there are many accidents that occur in different roads, but he rural or two lane roads remain unattended and not maintained to the standard of safety that is required for a standard road. In the analysis of the highways as the report portrays, rural; roads or two lane roads are more prone to increased road accidents and fatalities at both low and high range AADT due to their design. Therefore, the report is authentic enough and treats the problem in detail, and might be put into practice by road design professionals. Kononov and Allery (60) argues that a road safety analysis has to include the analysis of the severity of accidents and their numbers, while a second approach has to be based on the injury and the fatal accidents only. The safety of a road network has to largely indicate the number of accidents per year or and the number of fatalities and injury that result from such accidents or the AADT. It is through these factors that are ad might be classified to be either safe or unsafe in regard to road transportation. These are the important factors hat are considered when marking out black spots or areas with a higher number of road accidents and fatalities per year. Though as Kononov and Alley (60) elaborate most super highways are designed within standards, there exists dispersion where accidents are more prone and more fatal compared to other sections. These sections or black spots as they are often referred are unidentified though such data and engineers are able to verify and redesign such sections of roads to enhance the level of safety and impact a better safety performance function. A report financed by the European Union on road safety management (14) establishes the steps that have to be included in road network safety management. Theses steps are the data collection on traffic, roads and accident